Influencer marketing<\/a> adds a bit of celebrity element, testimonial appeal and credibility to your business but the reach can be limited. This is where direct Instagram ads come in handy.<\/p>\nDirect Instagram Ads:<\/h2>\nPhoto Advertisements:<\/h3>\n
In a fast-paced world, where people are only eager to scroll to the next post, a single image ad with a single powerful line can work wonders. After all, \u201ca picture speaks a thousand words.\u201d You can upload up to six photo advertisements in a single post, allowing you to accommodate a lengthy copy. The best part is that you can insert a call-to-action option at the bottom of the pic.<\/p>\n
Video Advertisements:<\/h3>\n
When attractive visuals are accompanied by audio and motion, your ad becomes more dramatic and arresting. Keeping in mind the \u2018instant\u2019 aspect of Instagram, you are allowed to upload crisp video ads that last up to a minute. The shorter your vid, the stronger your message. You can also customize the video\u2019s thumbnail. Apart from inserting a call-to-action button, even the URL of your website can be added.<\/p>\n
Carousel Advertisements:<\/h3>\n
Instagram allows you to upload at max ten pictures or videos in a single carousel advertisement \u2013 an ad where the images or videos can be seen one-at-a-time by swiping them. Such a manual slide show allows you to make creative ads that are based on the principle of continuity or when you deal with multiple products.<\/p>\n
Stories Advertisements:<\/h3>\n
These play automatically, in between, when users are viewing the stories of the ones they follow. Thus, your audience is literally brought to view these advertisements. They are perfect to create a buzz overnight about special or limited discounts or deals as they last only for 24 hours. Despite the image(s) lasting only for a few seconds, a call-to-action button can still be applied and these ads appear on full-screen.<\/p>\n
Canvas Story Advertisements:<\/h3>\n
This is mainly a mobile-screen friendly ad-format that allows you to insert photos, videos and multimedia elements. It helps creates a mini-window (canvas) in relation to your business on the screen in such a way that the viewer can watch your ad in detail on full screen without leaving his\/ her current Instagram feed.
\nThese simple methods of advertisement on Instagram can increase your followers, brand awareness, lead generation and conversions instantly. No wonder Bill Gates had predicted, \u201cThe future of advertising is the internet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Advertise on Instagram: A Marketer\u2019s Guide Calvin Coolidge had once said, \u201cAdvertising is the life of trade\u201d. This holds true…<\/p>\n","protected":false},"author":5,"featured_media":528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[202,433,244],"tags":[],"yst_prominent_words":[308,342,40,27,430,30,429,426,423,419,432,405,422,420,424,421,425,427,428,431],"_links":{"self":[{"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/posts\/522"}],"collection":[{"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":4,"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"predecessor-version":[{"id":529,"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/posts\/522\/revisions\/529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/media\/528"}],"wp:attachment":[{"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/tags?post=522"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/thenextbigthing.co\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}