Why Consumer Trust was a big deal in 2017

BY The Next Big Thing / DATE:2018-01-29

Long gone are the day where consumers could be fooled or tricked by biased and misinformed tactics laid baits to achieve various marketing goals. Customers are wary about the threats to their identity, personal information, automated pricing bots, prioritized content etc. Therefore, a marketer today must address and raise the bars to provide utmost transparency.

By completing this work book, you will:

  • Consumer trust erosion directly affects digital marketing
  • Personal data breaches and data security threats
  • Dangers of malware and ransomware.
  • Pricing and content manipulation
  • Importance of information verification
  • Solutions to adapt to increasing marketing transparency