Content marketing is much talked about, though widely misunderstood. Businesses and marketers often fail to distinguish content creation from content marketing. 50% of marketers believe blogs are their top inbound marketing priority. Only 32% of marketers have a defined content marketing programme in place.
Content marketing attracts customers by providing useful content that addresses their needs. It is valuable when brands need to nurture new customers. But it is also useful to support customer retention. Well executed content marketing demonstrates to customers that you understand their requirements. It shows you will support their needs as a customer.
Delivering consistent, high quality, interesting and informative content is not easy, but it is rewarding. It determines your inbound lead generation, and your SEO too. Content marketing can provide 4X the ROI of traditional marketing spend. The Next Big Thing can help your company use this potent tool to its full advantage.
Call-to-action messaging and design
Marketing editorial planning