Content strategy provides the overall vision for all your digital communications. It defines the specific goals for your communication, and the audiences you want to reach. What do audiences expect from your content, and what is the business value of providing that information? A content strategy provides a plan for how and when content will be created, how it will reach audiences, and how it will be managed, updated and assessed. By looking at customer interactions with content, content strategy can be a key pillar of the growth hacking process.
Many companies rush to publish content online without having a long-term plan, and without having a coordinated process for managing their content. Content strategy makes sure all online communications are as efficient and effective as possible.
The Next Big Thing works with clients to define their content objectives, and determine how far along they are in achieving them. We design a plan so that companies have a roadmap for achieving their goals. And if you have gaps in what content you want to offer different audience segments, we can develop content that addresses these topics.
Promotion and distribution of Content
E-commerce Product Descriptions
Social Media Content