Traditional advertising used the medium of the newspaper and the television. To obtain a space on either media, one had to bid and pay for a slot. Paid Advertising in digital marketing stems from the same fundamentals – however, can be more competitive with the involvement of the complex algorithm of search engines.
But where does paid advertising stand in the larger scheme of things and how can it impact your business?
Let us first classify the different types of Paid Advertising:
The natural progression to get a business up and running in the digital world is to first create a website, followed by setting up pages and accounts on various social media platforms.
Ideally, with a well-planned and executed website and social media presence, your brand/business should gain some recognition. But like it is with everything else in life, one needs to invest some money in marketing & advertising to really see significant results and get noticed.
Paid Advertising helps you take charge and pushes your brand further in terms of recognition and availability.
So how does paid advertising work?
It all starts with research. Digital marketing agencies do a complete analysis of keywords, trends and competition. We then help you narrow down on select keywords and bid on them. All paid ad services require the advertiser to place a bid, which then becomes the decider of the placement of their ads.
Once you’ve placed your bid – we create an ad that is showcased on Search Engine Results Pages (SERPs). Basically, every time anyone searches using any of the keywords mentioned, they are likely to chance upon your ad.
Reach is more specific and individualistic. It’s a metric you can count on, quite literally. The most important aspect of all of these ads is reach. One ad may have many impressions but these impressions could be made by the same person – in simple terms if one person views your ad multiple times, your impressions increase but that doesn’t necessarily translate to reach.
Why do I need a digital marketing agency?
Refining your leads and optimising your ads to reduce costs can only be done with the persistent following up that a digital marketing agency does.
Your increased revenues are the ultimate goal we’re trying to achieve here. Bidding on keywords can also be tricky sometimes and can significantly increase your costs.
Based on marketing strategy, digital marketing agencies also place remarketing ads to attract more buyers and further build loyalty in your customer base.
A digital marketing agency assesses your competition and helps you make the most of what you’ve got.
Are you ready to jump on our bandwagon?