Search Engine Optimisation is one of those terms that marketing experts often rave about, but what exactly does it mean?
It’s making sure none of the efforts you have put into marketing your business or brand, and product or service, go to waste. We can lend you our expertise on the matter.
Your audience often uses key phrases when looking for a particular product or service via Search Engines like Google, Bing or Yahoo. These specific phrases or terms are often referred to as keywords.
Search Engines often sift through content on your website or web page and list your website according to the number of relevant keywords present for the specific search term or keywords.
When your potential audience is looking for you (or rather a service or product that you offer), they use a very particular set of phrases or keywords on the search engine. As more and more people start to search with the same phrase, the search engine starts to rank this phrase as one with “high search volume”.
For your better understanding, here are some aspects that we work on to build a robust SEO strategy.
We start by using various tools to determine relevant and high ranking keywords and try to infuse them in the content on your website. Usually, these keywords encompass product or service USPs, characteristics or features, which is why people use these terms when looking. Using them in your content leads the Search Engine Algorithm to assume that your product/service is an ideal match – which leads to a good ranking on the results page.
Think of it this way, your potential customers want a specific something, your website looks like it’s got that specific something – so it gets recommended. We delve deeper into developing quality content to ensure you are making the most of your website.
There’s a reason the websites that are ranking on Search Engines are up there. We go through your competitor’s websites and understand their content strategy to adopt best practices and come up with what works best in your industry to help your website rank higher.
Search Engines don’t only rank websites on the basis of keywords used. The structuring of content also plays a major role. Our team ensures that your website fulfils all the necessary criteria such as Meta Tags, Headings, Page Speed, URL Structure, Schema, Google Analytics etc. so that your website performs well across.
Already have a website, but aren’t sure if it’s solving your purpose? We’ll conduct a Website Audit for you to determine any problem areas within the content, structure, graphics and images. As it is with everything else, it becomes fairly easier to tackle issues when you know where they arise. Any of the aforementioned issues could be the reason for a high bounce rate, drop in conversions or problems with landing on your website altogether hindering your website ranking.
We recommend link building in the final stages - when we’re really trying to seal the deal. It’s an extra step but it helps your website rank and perform - which helps build credibility for your brand. As other websites start to use quality content and links from your site, your content gains trust and credibility from them, allowing Search Engines to further push your website as the right source for particular information, product or service. The scope for SEO is virtually boundless, however, it is a process that takes time and patience.
The Next Big Thing is a Digital Marketing Agency based out of Hyderabad. Being SEO experts, we follow white hat SEO techniques to help websites rank higher.
Ready to up your SEO game?
Discuss possibilities to help your business leave a mark on that search engine!