The Many Benefits of Pay Per Click Ads (PPC Guide)

The Many Benefits of Pay Per Click Ads (PPC Guide)

The Many Benefits of Pay Per Click Ads

Whether you know about Pay Per Click marketing or are curious to learn a little more, this article on Pay Per Click ads will resolve most of your queries. Whether you are willing to take your online business to the next level or want to build one from scratch, this phenomenon will help you in a ton of ways.
SEO is the “organic” or “natural” method of lead generation on search engines. But, pay-per-click (PPC) search engine marketing in the most general terms is buying “clicks” from Google and other search engines.
Over the course of time, PPC advertisements have benefited people’s business and are still continuing to do so. The process is not that complicated and you will find by the end of this article the many ways in which it can be useful to promote your business.
Thus, with an intention to get complete in-depth information about Pay Per Click and Google Ads, lets dive into the topic and discover each one, step by step.

What is PPC?

PPC stands for Pay Per Click which is a model of marketeering developed to grow businesses. Every time someone clicks on a company’s ad, the advertisers pay a fee for the same.
More, it is one of the simplest ways to buy traffic to your site, generate leads and attempt to earn organic traffic by generating awareness about your brand.
Wondering about one of the most common forms of PPC? Well,search engine advertising tops that list.
It gives privilege to the advertisers for bidding on ad placement right in search engine sponsored links. Whenever someone searches for a specific keyword, an ad will pop up and traffic generation comes along the way.
For Example: If you have bid on “PPC Software” and have the greatest ad value, you might show up on the first page of Google.

What is Google Ads?

Google Ads before known as Google AdWords is one of the most searchable PPC advertising platforms. Over the course of time, Google Advertisements have gained immense popularity and continue to keep being the number one choice of advertisers.
Every time a search from a person is initiated, Google scans through advertisers and chooses the winners – ads that are suitable for search results.
The selection of the winner is based on many factors such as the relevance and quality of ad campaigns. Even the size of the keyword bid is taken into consideration before showing any searches for PPC ads.

 Is Conducting a Pay Per Click Campaign Through Google Ads Worthy?

Yes, it is! Google Advertisements are one of the most valuable ways to drive traffic to your website. Each day, Google generates traffic of over a billion and if you can attract some of them to your website, good things will start happening for your business/brand.

PPC Campaign Setup

Unless and until you know the actual procedure to run PPC ad campaigns making it big with your business using them will be difficult.
Hence, right here in this article, we will take you through a list of some valuable steps to set up an amazing PPC Campaign, without any issues.

Keyword Research

For newbie’s, Keyword Research can be time-consuming but if you learn it in the right way, it can be an absolute boon. Every PPC campaign is built with the help of keywords that encompass all over the campaign. People who are most successful in this field refine their keyword list every time they are about to start their ad campaign. Thus, when you are kicking off your first ad campaign, you might want to do the same.
Given below are some effective PPC Keyword List elements you must pay attention to:


Of course, you can’t go out of the box and pick keywords which are not relevant to your business. You must always find valuable keywords which lead to a lower Pay Per Click every time a user clicks on it. With that, the keywords must be related to your business which can result in higher traffic generation, altogether.


Your keyword research phenomenon must not only include the main keywords. Other than that, you will have to include some long tail keywords for an effective Pay-Per-Click Campaign. In reality, the Long tail keywords are specific, have a lesser competition and there are high chances you can get targeted traffic.This makes PPC ads cost-effective and they can become a great tool to use when you are on a budget.

Campaign Setup

Before you start generating traffic and leads, you will need to know the entire process of campaign setup. To do so follow the steps given below:

  • Decide on your desired search engine – the one you want to advertise with. As of now, Google Advertisement is the number one so we assume you will choose the same.
  • Select PPC Keywords which will allow you to show up in search results every time someone searches for that keyword.
  • Set your bid on different keywords taking relevancy and competition into consideration. After which, you can select on a daily or even monthly budget as per your preference.
  • Draft your PPC Advert Link to a good Landing Page.
  • Wait for the wheels to start turning to yield your desired results.
  • Experiment with the entire process time and again and most, learn from your mistakes.
Ad Group Creation

One of the most essential components of PPC is Ad Group creation. Making effective ads can drive more traffic to your site and help with lead generation.
So! What’s the actual meaning of ad group? Let’s move ahead and find that out.

What is an Ad Group?

In simpler terms, an ad group is a container where all the keywords are stored for different search engine ad campaigns. These ad groups can be composed of the following things:

  • Keywords
  • Text Ads
  • Landing Pages

With the help of ad groups, you can organize your PPC account into a meaningful one based on hierarchy. Ad Groups are used to determine:

  • What the result of your ads will be when they run.
  • Where the customers will be taken when they will click on your ad
Ad Copywriting

In precise terms, ad copywriting defines the main text of the advertisement. Generally, the second and the third line is defined as ad copy which comes on the search results page. Most advertisers make use of ad copywriting to insert targeted keywords and generate higher leads.

Elements of Ad Copywriting
  • Credibility: Offering the customer proper inputs about the product or service
  • Attention: Something which can grab the customer’s attention
  • Benefit: Every Copy highlights the benefits of purchasing/opting for the particular product/service in question.
  • Action: Copywriting most includes a call to action prompting the user to make a decision/choice.
Landing Page Optimization

For gaining effective rankings in search results landing page optimization is a must. We’ve listed down below some proven tips which can help you optimize your landing page to a whole new level:

  • Create one Advertisement per landing page
  • Messaging on PPC must match the landing page
  • Design your layout for ease of use
  • Choose the best colour combination for your business
  • Place Images wherever you can
  • Place form fields on the landing page
Conversation Optimization

In simple terms, conversation optimization is the procedure of optimizing sponsored search ads and the website design along with the landing page. All this is done to boost the landing page so it can yield the highest percentage of customers and help you achieve your desired sales goal.

Take a look at some handy tools for PPC Campaign Setup

To create a strong brand name and gain traffic along with leads, you can take the help of some tools which will help you in running a successful Pay Per Click Campaign.
For your convenience, we have named a few handy tools which can help you achieve success!

Pay per Click Keyword Planner
Google Keyword Planner

The Google Keyword Planner is a more refined version of the Google Keyword Tool where the focus is to make it easy for advertisers to create ad groups and campaigns.
The keyword planner comes as a blessing in disguise as it helps the advertiser determine almost all aspects of the advertisement before the ad is actually run.
Here, the budget, keywords and bids can all be optimised for the best possible results. Not only this, the Google Keyword Planner can even help determine the keywords are performing the best in your industry so you can plan and execute campaigns that reap you the best results.
Predicted clicks and estimated conversions let you know beforehand how much budget will be required and how far your ads will reach.

Google Analytics PPC
Google Analytics

Google analytics is a free tool that gives you an accurate traffic analysis for your website. It can track activity by devices, location or based on demographics. Google Analytics has proven to be the best choice when it comes to helping marketers determine their target audience.

spyfu pay per click


Spyfu shows a listing of keywords which websites bid for on Google AdWords in search results. Using Spyfu, you can know the positions of each competitor and analyse their campaigns to apply the same methods for your business.

pay per click semrush


Semrush is a digital marketing tool which delivers the following useful services:

  • SEO
  • Keyword Research
  • Social Media
  • Public Relations
  • Content Marketing
  • Competitor Analysis
pay per click ahrefs

Ahrefs helps in making audit reports, URL rankings, Backlink analysis and competitive analysis along with many more benefits. Using Ahref, you can create your PPC campaign run it and gain traffic as and when the ad runs.
A little bit of research and experimentation can help you gain rankings and boost your business the way you planned. We hope that this article will at least help you kick start the process so you can be onwards in your journey to cracking a great PPC Campaign.
If you’re still confused or want to chalk out a more concrete, customised plan for your business, partnering with a digital marketing agency can greatly help.

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