5 SEO Ranking Factors To Consider In 2019
Google is the biggest player in the search engine arena. There are many factors that are considered while it ranks your website and content. There are billions of searches performed every day on the world’s best search algorithm, yet no one can ever know all the factors that Google takes into account while ranking websites.
The moment you think you’re in control of the SEO game, you will encounter new updates and changes that will sprout up. So before it happens, we’re listing 5 Google Ranking Factors to consider in 2019 to put you a notch ahead of the rest.
Mobile First Indexing
Today, smartphones have connected every nook and corner of the world. As per one leading research firm, 40% of the world’s population will own a smartphone by 2021. Mobile websites get a better response on search engines as most of the traffic in 2018 too came from mobile phones after Google started indexing mobile version of the page. This trend is going to surge in 2019 with the addition of more mobile users across the globe.
Google had started measuring the performance of mobile-friendly content in 2015. As per latest reports, Google released an update on the mobile-first index that ranks websites based on its mobile version in July 2018. The Google ranking algorithm falls back to the desktop version if your website doesn’t have a mobile version impacting the ranking on the online platform. Page Speed Page speed is the time taken to display the content on a specific page either on mobile or desktop.
Back in 2009, Google took an initiative known as ‘Let’s make the web faster’. Now after a decade, the web speed has increased and a lot needs to be done to scale up the speed even further. With Google’s Accelerated Mobile Pages (AMP) project, the aim is to create simple pages that load in the blink of an eye. The motto behind the AMP project is “if it’s not instant, it’s not fast enough.” It aims to improve the existing ecosystem of the web.
This indicates that you can’t sleep on the sluggish speed of your website as the page load speed can make or break your brand.
The domain security is of paramount importance and is now a ranking factor. In fact, Google identifies secure pages from non-secure ones by looking for the “https” at the beginning of any URL. Here, HTTP expands to HyperText Transfer Protocol and the ‘S’ stands for secure. In fact, the aspect of security plays a crucial role in the Google ranking of the website and if your website is secure and has got an SSL certification you can be assured of its ranking too.
Domain Authority (DA) is a search engine ranking score developed by Moz, predicts the performance and rank of a website on search engine result pages (SERPs). A 100-point logarithmic scale is considered to score your website and a higher score means a higher rank on search engines.
Building backlinks that have high authority with high-quality sources like Wikipedia and YouTube is bound to help your website top the Domain Authority scale. So if you have a good domain authority score, it becomes easy for your website to rank on the first page of SERPs for the desired keyword.
The quality of content on your website is vital for improving your rank on Google. Great content reciprocates to higher rankings on Google. The content needs to reflect your in-depth knowledge and expertise to be displayed on your website. To rank higher in the Google SERPs (Search Engine Ranking Pages), you must publish relevant and high-quality content. With the introduction of the Google Panda algorithm, web pages are scored and sites with low-quality, spammy, or thin content are down-ranked. For example, your website has about 25 plus high-quality articles on ‘prevention of diabetes’. Your website stands a better chance of high rank if all the published articles are original and error-free. Then, Google detects your website as an authority over the topic of “prevention of diabetes”.
Content was, is and will always be king!
It is these five factors that can help you stay ahead in 2019 to boost your website’s rise on search engines. Connect with us if you need our SEO experts to help you with your SEO needs!