Watch out for these if you are trying to get your Content Marketing Right!
The keyword when we are talking about an effective content marketing strategy is of course content.
Content marketing seeks to engage and inform the audience while also promoting a brand, but the focus remains on information and not selling.
The focal point of any marketing strategy has shifted to the internet which means all the existing and potential customers are at the receiving end of a massive amount of information that may or may not be useful for them.
This is eventually forcing them to mark every other newsletter as ‘spam’ or skip on those informational blogs with catchy headlines. We’re here to figure out how you can stand out amongst all that clutter and curate an effective content marketing strategy.
Select Your Audience:
Having a selected group of the audience will allow you to create the right kind of content, one that will make people engage and possibly refer others to your page as well.
It is crucial that your content focuses on what your customers care about and want to hear about, rather than focusing on what you care about.
Creating buyer personas and sorting them out on the basis of demographic details will also help you narrow down.
For a marketing strategy exclusively focusing on valuable content, compromising with the quality of content isn’t an option.
The key to quality content, first and foremost, is researching what topics your target audience connects to.
Do lots of keyword research, and of course, take the help of social media. Feedback from existing customers/readers also accounts for a lot.
Importance of Call-To-Action (CTA):
A well-defined Call-To-Action CTA acts as the springboard your business can launch from, and it needs to be defined from the very beginning of your strategy.
A CTA is essentially a nudge to your prospect customers that is designed to elicit certain responses in the form of actions, like that little button at the end of the blog that says, “Visit today and find out more!” or even the simple old-school “subscribe”.
It is only with an effective CTA that your page will generate more targeted traffic, converting potential clients into actual ones.
Where you place the CTA on your page, how it is designed and how it is worded/what it says is absolutely crucial.
A Call-To-Action is meant to be persuasive, compelling the customers to act in a certain way. Have recognizable, well defined CTAs placed strategically.
It can even be on every page but it has to be prominent. Remember, each CTA should have a separate landing page.
Lastly, be clear with the call. The user should know what to expect after hitting the CTA button. A CTA is only effective when the purpose is clear.
Importance of Engaging Content:
The entire purpose of having a targeted content marketing strategy is to produce content that does not make the users feel like you are trying to pitch a sale because they already receive enough advertisements.
Provide content that helps them out, written on topics they can connect with. Engaging content will earn customer loyalty and put you on the scene.
Not only will engaging content lead to steadily growing traffic and stronger customer relationships, but it will also help in brand recognition.
Sharing is Caring:
Focus on creating content that your readers/customers are going to want to share with others.
Customer engagement is the prime factor in a content marketing strategy. Your content needs to be relevant, but also, it should also be easier to search.
Focus on writing headlines that can make an impact, something that will get attention.
Also, make it easy to share. It’s the age of networks and everybody is logged in on Google, Facebook or Twitter. Add those little buttons, then nudge them on.
Lastly, ask. The promotion part of the strategy isn’t in the spotlight but that doesn’t mean it’s not there. And, don’t forget to use visuals where you can!
No Hard Selling:
Don’t pitch a sale, don’t ask them to buy your product, or use your services because nobody is voluntarily going to subject themselves to such obvious marketing tactics.
There is enough of that going around and you don’t want to end up in the spam folder.
The focus needs to remain on the content, not your business. Show them, engage with them and do it right so that they come back to you.
Also, most social media algorithms are designed to give users the best experience so if you are trying to too hard, not only people will fail to engage but the social media platforms will penalize your posts, and you will lose your visibility.
With a content marketing strategy, it is less about what your business needs and a lot more about what your targeted audience wants.
The marketing trends have become aggressive and the customers have found out ways to go around regular marketing tactics.
The trick is to engage them in a way wherein they voluntarily choose you, rather than trying to convince them that they should choose you.