5 strategic link building tips for 2019
The intent of promotion is at the core of every marketing strategy and link building is no exception. Link building has gained momentum as a crucial part of SEO marketing campaigns. But before we launch into how link building helps, let us take a brief look at what link building really is.
As the name suggests, this strategy is basically about web pages linking themselves to each other by including hyperlinks of other websites within their own- allowing users to navigate easily between these partnered websites. Now, what is really so crucial about link building strategies? Well, this blog answers that question and also gives you five tips on how you can improve your strategic link building game that will take your business one step ahead.
Why link building is necessary: Link building is a core SEO strategy to improve your site ranking. The more backlinks your site can build, the higher Google ranks your business because the backlinks essentially work as a signal for the Google algorithms, or any search engine for that matter, that determine how worthy your website is of a citation.
However, it is not only important to focus on high-quality hyperlinks from well-established websites, but it is also crucial that you stick to natural strategic link building- that is, earning them instead of buying or employing other manipulative tricks that are popularly referred to as black-hat SEO. These methods can get your listing banned altogether!
Here are 5 tips on how you can strengthen your link building strategy without violating the policy guidelines:
Most bring up the post made in 2014 by Google’s former Head of Web Spam, Matt Cutts, who pretty much announced the death of guest blogging as a link building technique. But it goes unnoticed that his post actually referred to spam blogging, the black hat SEO techniques that are frowned upon. Almost 5 years later, guest blogging still remains very much relevant and the key lies in publishing high-quality guest articles.
Focus on quality over quantity, approach several bloggers at the same time rather than waiting around for the first one to respond. Also, focus on getting links from a new referring domain than multiple ones from the same website because the former carries a lot more weight. Use a personal touch when reaching out rather than sending out automated e-mails.
This is pretty much the crux of any marketing strategy. In this case, you find out people from the same niche, reach out to them- usually via email and tell them about your products/services, possibly those that are going to be useful for them.
You are going to want to find out people who have either linked to articles on the same topics or people whose articles have the relevant keyword. Your outreach email needs to clearly mention whether or not your article can actually add something to what they have already written because, at the end of it, you want to aim at standing out-not blending in.
Look out for people who might already be talking about you. This is usually a reciprocal strategy. You can even chalk out potential businesses that you want to befriend, mention them or add their hyperlink, and then ask them to consider returning the favour. If there are mentions about you without a hyperlink to your website, you can either request the blogger or the concerned webmaster to turn those mentions into links.
There are several online tools available that can help you find and monitor your mentions, like the one actually called Mention- a specialized tool developed to monitor brand mentions online. It even lets you monitor the particular type of sources rather, helping you prioritize.
Social media is pretty much your genie if you know what exactly you are wishing for. Reach out to influencers in your niche and convince them to include your backlink in their profile. Update all your profiles on all media platforms, share website content, including a link to your website and make sure they stay updated.
While sharing website content, focus on the quality and do not forget to include a share button for the users to access. You can also utilize this to build customer relationships, reaching out to people who already know about you.
Make use of high authority web directories and blogs:
Directory backlinks are pretty much guaranteed and possibly the cheapest to build- several of them offer to list your business for free, same goes for blogs.
Web directories like Yellow Pages help build your website’s trust value and offer a quick way to build quality backlinks. Use advanced search operators to shortlist the directories best suitable for your niche, find out if your target audience actually uses the same directories and submit your information with a backlink to your website.
Link building can be a tedious process but without this, all the other SEO strategies you are employing might end up incomplete, the lack of quality backlinks possibly costing your business some well-deserved reputation.