Building a Winning Brand Identity
Branding is a marketing practice undertaken by businesses to work on developing a name, symbol or design that which helps the audience easily distinguish a company or a product from others.
Why Is Branding Important?
Branding is critical to a business process in creating an impression in the eyes of its audience.
It is important not only because it creates a recall among the consumers but it also allows them to understand what to expect from your company.
It is the primary way to distinguish your brand from the competition and for educating the audience about what makes you a better choice.
Here are some positive impacts that branding can have on your business.
- Increases brand recognition.
- Increases value of the business.
- Helps differentiate your brand from others.
- Keeps employees satisfied.
- Helps in building trust.
Brand identity is created by different elements of a brand such as a name, logo, taglines, colours, website, tone, internal & external communication.
The brand identity is what that drives product recognition with a consistent message to be received by its audience. The identity must match the image projected to the public.
As a reputed branding agency, here’s what we think are the vital elements involved in building a strong brand identity.
Know Your Business
This is pivotal in developing a successful brand identity. Knowing ‘who you are’ revolves around the following questions.
- What’s your mission?
- Why did you start your business?
- What are your beliefs and values?
- What makes you different?
- What’s your USP?
- What is your brand personality?
This will be the foundation of your brand identity. You can consider it a tangible element in building your brand identity.
Its significance is huge. It is a visual identity element that represents the brand to the world. Logos are usually symbols, a logotype, or a combination of both.
This can get challenging because there are multiple aspects to be looked apart from aesthetics, like suitability, recall value, simplicity, impact and adjustability.
In this digital era, it’s vital to have a website. It is pretty much the face of your business.
Most of your prospects, shareholders, employees and competitors will visit and take a look at your website before they decide to engage.
The website is what speaks for you and helps you make a powerful first impression.
Making the website flawless and precise while representing all the vital aspects such as products, services, and values with supporting images and illustrations helps businesses go a long way.
Interior and Exterior Design
The interior and exterior design create a lasting impression on customers, defining their mood during and after the visit.
You can choose an extravagant and funky design or a minimalist design with luxurious décor. However, it will need to reverberate the style and status of the organization.
Leaving a physical piece of information does add a touch of personalisation and leave an impression even in this internet frenzy era.
Well-designed business cards can create a positive effect on potential clients or customers, persuading them to connect and work with you.
Good packaging could be the sole reason some customers purchase your product.
An aesthetically pleasing and good quality packaging is what helps your product stand apart from competitors.
Choosing a winning design strategy for emails can help your message stand out in a cluttered inbox.
Having a consistent tone and approach while trying to personalise the emails with a short and crisp style of messaging can help grab attention and engage the audience.
Developing a winning design has a lot to do with focusing on colour psychology, shapes and the typography, and sticking to it across all platforms.
The brand identity of a business helps it stay distinct from competitors and helps prospects gain perspective around the services and what to expect. The Next Big Thing is recognized as one of the Top 25 Enterprise Logo Design & Branding Agency on DesignRush.
Get in touch with us for an expert touch on your branding plans!