What is Digital Marketing?
In today’s world, almost everything has become digitized, including marketing. Digital media is evolving at a breakneck speed and this has led to the exponential growth of digital marketing. Everybody is talking about digital marketing as it has found an important place among corporations to grow their online businesses. You would have heard the term being bounced around a lot in recent times. Even though this phrase has been around for a while, the concept still means different things to different people. So, what is digital marketing exactly and what does it encompass? How is it different from traditional marketing?
According to Wikipedia,
Digital marketing is an umbrella term for the marketing of products or services that use digital technologies, including mobile phones, display advertising, and any other digital medium.
In other words, digital marketing encapsulates all marketing efforts and channels that you can use to build awareness and promote a brand or a product online. Businesses leverage different marketing channels like social media, email etc. to connect with their existing as well as potential customers.
Whereas, traditional marketing includes conventional methods of marketing such as business promotions on TV and radio, advertisements in newspapers, magazines, brochures etc. for brand promotion.
Why Digital Marketing?
Buying behaviour has changed over the last few years and the way the consumers are making purchasing decisions and buying products online has made digital marketing a must for businesses. Every business has a specific audience and with digital marketing, businesses can reach their target consumers. This shows us how powerful digital marketing is.
It is believed that digital marketing is the best possible way to reach your target audience and to create a good brand identity in the market so that prospects can buy the products and services they are looking for without any hassles.
Difference between Offline and Online marketing
Digital marketing uses many channels for brand awareness and promotion, and these can be divided into online and offline marketing channels.
Online marketing also referred to as internet marketing, aims at creating awareness by depending on the internet. It includes many ways to catch the attention of potential customers through online marketing principles.
Online marketing channels include:
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Email Marketing
- Social Media
Offline marketing is also a process of creating brand awareness, but there is no involvement of the internet in this method. The idea is to get leads and to identify the needs and wants of the target audience using different methods.
Offline marketing channels include:
Big categories in Online Marketing:
What are the types of digital marketing? Read on to understand the big categories of digital marketing.
Search Engine Optimization (SEO):
Do you want your company’s website to appear at the top of search results on search engine pages? Well, this is possible using Search Engine Optimization, known as SEO. The SEO process is carried out in two ways: on the website (on-page) and off the website (off-page). It is the process of optimizing the content and structure of your website so that it ranks higher on search engines. The ultimate goal is to position your website in the top results of the Search Engine Results Pages (SERP) to increase visibility. This helps to drive more traffic to your website, so if you aren’t taking the right steps to improve the SEO of your website, then you may be missing out on many opportunities. The higher your ranking, the higher are the chances of converting a prospective visitor an active customer.
Apart from bringing more traffic to your website, SEO also helps to ensure that the leads you get are of superior quality. Search engine optimization plays an important role in attracting customers who are right for your products as well as services. For instance, by emphasising certain keywords within your content, you can reach the target audience which is most likely to be interested in your product or service.
Search Engine Marketing (SEM):
Due to the increasing number of users shopping and researching online, Search Engine Marketing has become an essential tool for increasing any company’s reach. With Search Engine Marketing, companies can promote their products and grow their business multifold. To put it, it is more of a marketing strategy used by companies to increase their visibility on the results page of search engines, through paid advertisements. Advertisers can put their ads in front of the customers through Search Engine Marketing which makes it the fastest method to drive traffic to a website. Hence, it is or referred to as Paid Search Marketing.
Google AdWords and Bing Ads are the most popular platforms for SEM. Here, businesses pay Google or Bing to show their ads in the search results whereas, SEO is about ensuring your website is at the top of search results by providing the most relevant content for the given keyword search, without paying for traffic. Even though both are powerful ways of driving traffic to the website, Search Engine Marketing is costlier when compared to Search Engine Optimization. Yet, Search Engine Optimisation is a gradual process and ranking organically on Search Engine Results can sometimes take more than 6 months!
Social Media Marketing (SMM):
Most of the brands today are incorporating marketing strategies that make use of Social Media Marketing for promoting their brand, targeting audiences and to drive more traffic to their website. Through Social Media Marketing, businesses can reach prospects and customers by engaging with them on social media channels like Linkedin, Facebook, Instagram, YouTube etc. to generate more leads as well as for increasing brand visibility. Social Media Marketing is a powerful way to bring remarkable success to your business and to achieve your marketing goals. The biggest appeal of Social Media Marketing is that it helps businesses to reach a wider audience online. For instance, your business can reach and engage your customers on social media by updating tweets, blogs, posts, photos and so on.
The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and get a defined audience – with the objective of driving profitable customer action”.
Content marketing involves content creation aimed at attracting and engaging the target audience. These content assets are not promotional but instead generate brand awareness, boost leads and increase traffic to the website. The key is to create content that will appeal most to your audience and attract and engage them at each step. By creating quality and relevant content, your company can definitely stand out from the rest, which in turn can help boost your SEO.
There are various types of content marketing strategies that you can use to achieve your marketing goals. We’ve listed them down below:
- Blog posts
- Social media posts
- Case studies
- Website pages
Email marketing is one of the most effective and invasive ways to reach out to potential customers. It is a type of direct marketing that utilizes branded emails for sending commercial messages and marketing messages to the target audience. Email marketing can play a vital role in increasing brand awareness, promote events and is one of the best tactics for driving customer retention, and for advancing services.
Here are some of the most popular ways by which email marketing can help a business:
Turn your visitors into leads:
There are visitors who browse your website without being very sure of buying. In such cases, you can use pop-up ads to capture leads and then suggest the users’ products based on their browsing behaviour.
Welcome your new subscribers:
Send a welcome email to your new users telling them about your company or brand, and what they can expect from your emails in the future.
You can deliver promotional content highlighting upcoming sales and discounts straight to your customer’s inbox. This is a good way to engage with old customers and keep them.
What does a Digital Marketing Agency do?
Bill Gates once said,
If your business is not on the Internet, then your business will be out of business.
The Internet has opened a gateway of remarkable digital marketing opportunities for businesses. To live in this digital world, it is crucial for businesses to have a striking presence in the digital space.
Organizations have added digital marketing to their marketing strategy, for which they approach a digital marketing agency for help. It is important to choose a digital marketing company that can offer you a comprehensive list of digital marketing services all under one roof.
A successful digital marketing agency offers the level of support and service that clients expect with an in-depth analysis and many solutions.
In today’s competitive world, everyone needs a digital marketing partner who not only understands customers but who can even develop a marketing strategy to help your brand grow.
If you are wondering how different The Next Big Thing is from any other digital marketing company, then read along.
We can check your brand’s needs and develop a powerful marketing strategy to take care of your business from top to bottom. Moreover, we will improve the efficiency and productivity of your company.
A skilled digital marketing agency like ours will work to position your brand online by creating the most effective content strategies. As experts, the agency team will help develop your online website that will showcase your brand online and reach potential customers. Most, increase the ranking of your website.
We will develop strategies that will boost your ROI, which in turn will help you earn higher profits. Digital marketing agencies like ours will check your website traffic, test new ways to improve your ROI and develop strategic plans to maximize your profits. Moreover, they will identify the best online platforms for you to invest in so that you get more customers for your business.
Now you know where to find all the answers if Digital Marketing is the next big question for your business.